"A household residing in the northern part of London wants to find an extraordinary and qualified educator to guide their smallest child on his early path to growing into an British gentleman."
Upon seeing this advertisement, you might naturally skip the phrase "initial stages" as just a turn of phrase.
But, it could be the most significant aspect of this unique position posting, as it seeks to hire a tutor for a 12-month-old.
Hundreds of submissions have already been received since the unidentified family published their call for the £180,000 per year tutor, who has to be "a uniquely qualified person".
In recent few weeks, the post has gained notice across the media, with many questioning why?
Forward-Thinking Method
The CEO, chief executive of Tutors International, which is assisting the family in their hunt, said that notwithstanding early doubt, he viewed the idea "visionary", and "innovative".
When he consulted the family, he mentioned they appreciated the unusual aspect of their demand, and how young their son is.
But, they clarified that they "were unwilling to delay any longer" to hire a tutor, as they had waited until their elder sibling was five, and by that age "cultural bias had already become established".
But what did the family mean by "cultural bias"?
It's "comprehensive", he replied. "How you eat, the manner you speak".
He said the elder child had absorbed "really subtle, body language" from the family, and had taken on their cultural habits. The family informed him they did not want this pattern to repeat itself with their new baby.
The strategy: To engage a English tutor, who should speak with standard English accent, to shape the baby from the very start.
Subtle Influence
"A great deal of the learning at the beginning here is kind of osmotic," explained Adam.
It's through this subtle influence that the family are aiming the child will adopt the British traits they aim to instil.
The consultant noted the tutor must be somebody who studied at "the right kinds of schools – the same kinds of schools as the family plan to send their son to".
"The instructor just has to be the right kind of person, they'll be performing things they don't even know they're doing, simply by nature," he added.
Expense Not a Factor
The family told Adam the selected educator should ideally also have knowledge of or enthusiasm in riding, skiing, creative fields and instrumental training so as to inspire the child in a wide range of hobbies.
Additionally though, he stated the family wanted the tutor to enrol the child on a selection of courses so the child would be "pony-riding and starting an musical instrument by the time they are approximately three years old".
In the family's view, guiding their son become a "English gentleman" will bring about accomplishment and provide access.
"Taking into account the rights and wrongs of that, because it's definitely a status symbol," he adds.
But, notwithstanding all this tutelage in "UK identity", might the child absorb so-called cultural influence from the multicultural family he resides with anyway?
"Certainly", said Adam. "The parents know this might not succeed, but they've merely embraced the perspective of, 'why not attempt it and let's go as early as we can', because the cost of it is not a concern," he said.
Idealistic and Unrealistic
Several in the education sector who share these concerns.
Peter Cui, CEO and founder of Blue Education, who also offer individual instructors, commented that "the process of adopting dual cultures, or indeed, forming one's identity, is something that must be experienced personally, not engineered."
Peter wrote that he had emigrated from the Far East to the Britain at the age of 7 years old, and had been educated experiencing and embodying both cultures. He went on to learn at a prestigious UK institution.
"The idea that an individual can serve as a living vessel of UK identity, someone who can in some way impart the attributes of a British gentleman upon a infant child, strikes me as naive and unfeasible," he wrote.
"From my perspective, employing a distinctly English tutor from infancy will does not automatically produce the goal they want.
"I never had such a tutor, and nevertheless I have been lucky enough to experience several of the experiences they aspire for their son."
He continued: "The fact is, personal identity should not be imposed from the outside influences; it must be chosen, and it must originate internally."
Purchasing UK Culture
Certainly, UK identity is something Adam hopes can be instructed – and sold.
"In my view the situation that the global community regards us in this light is something that we should be cherishing|valuing|appreciating
